Love is not just about words. It is about actions, moments that stay etched in our memories, a passing smile, the scent of our favourite chocolate, and a flavour that awakens cherished memories. This Valentine’s Day, Kraš is turning precisely such moments into sweet gestures of affection, celebrating everything that love represents - romantic love, friendship, family love, and even the love we have for ourselves!
Dorina is once again decorated with lyrics, but this time with the theme #samoljubav (#onlylove). As many as six different Dorina flavours - Napolitanka, Rice, Biscuit, Extra Milk, Ledena, and Noisette - come with 17 unique verses. Carefully selected and printed on the packaging, these verses help express feelings and words when we struggle to find them ourselves, while beloved lines previously featured in Kraš’s successful Okusi svoj hit (Taste Your Hit) campaign are now presented on new flavours.
Younger audiences will especially enjoy Dorina editions inspired by contemporary hits such as the song Forza or the lyric “Ja sam anđeo s neba kojeg uvijek si htjela“ (I am the angel from heaven you have always wished for) from the song Blank Face. Lovers of timeless romance will recognise themselves in verses such as “Blagom onom tko te ima“ (Blessed is the one who has you) or “Volim osmijeh tvoj“ (I love your smile). The verses on the packaging continue their story beyond the chocolate itself through a Spotify code that leads directly to a specially created playlist featuring all 17 selected songs.
Kraš’s Valentine’s Day range also brings a special edition of a beloved classic biscuit. The shelves already feature Domaćica, which this time appears exclusively in a heart shape. Because what we share truly comes from the heart! In addition, the queen of pralines, Bajadera, has taken on a romantic new look, with its packaging featuring a recognisable heart symbol as a sign of small but sweet gestures of affection.
While these special editions celebrate Valentine’s Day, Kraš reminds us that love comes in many forms, but it often carries a recognisable Kraš signature.