Employees

Our employees are the foundation and the heart of our company. We are committed to the long-term care of their rights, development, and well-being, creating an environment of stability, fairness, and mutual respect.

All employment relationships are fully compliant with the Labour Act, and through our Collective Agreement we have introduced a number of benefits that go beyond the legal minimum. These include:

• Christmas bonus, Easter allowance, vacation pay, jubilee awards, length-of-service allowance
• Additional health insurance
• Paid leave for a child’s first day of school
• Flexible working arrangements, including remote work where possible
• A 26% increase in base salaries over the past two years
• Trade union and works council as part of a transparent and dialogue-based system
• Continuous skill development through internal and external training programs

With this approach, we demonstrate that employee well-being is an essential part of our responsible business strategy. Through partnership with employees, investment in their skills, fair compensation, and involvement in decision-making, we build a sustainable organization.

Customers

At Kraš, we nurture strong, long-term relationships with our business partners – customers. Through partnerships built on trust, consistency, and high delivery quality, we contribute to mutual business success.

We measure our customer satisfaction index annually and proudly report results that consistently exceed target values, confirming our operational reliability and focus on customer needs.

All our products are manufactured in compliance with international standards (IFS Food, ISO 9001, HACCP) and undergo systematic quality controls. Our team provides flexible packaging and logistics solutions, as well as dedicated technical and commercial support.

Consumers

Responsible business at Kraš means not only producing high-quality products but also maintaining transparent communication with consumers. Informed consumers are our key partners, and we build trust through providing clear and detailed information.

On our official website, we regularly publish data on product composition, allergens, nutritional values, and storage instructions. All product labels are clearly marked, enabling consumers to make informed choices based on their dietary needs.

We take particular pride in our educational programs for schools and kindergartens, as well as our collaboration with the Faculty of Food Technology and Biotechnology in Zagreb, where we organize professional visits and knowledge exchange.

By choosing Kraš products, consumers choose quality and transparency, and a company that builds lasting trust through open and honest communication.

Community engagement and social responsibility

Sustainability involves active care for the community in which we operate. Through humanitarian activities, donations, and socially responsible projects, we support those most in need and contribute to building a better and fairer society.

In the past period, collaboration has been established with numerous associations and institutions, including the Croatian Red Cross, Caritas, and various organizations for children and people with special needs.

Kraš also confirms its active role within the cultural community through sponsorships and donations, continuously supporting cultural institutions and events such as the Kerempuh Satirical Theatre in Zagreb and the Dubrovnik Summer Festival.

In all the environments where Kraš operates, the company has proven to be a desirable social partner that genuinely cares for the community in which it conducts its business. We will continue to support projects that bring positive change, encourage solidarity, and foster a community where everyone feels seen, valued, and supported.