They have an incredible ability to absorb knowledge, carefully observe the world around them, constantly ask questions, and are difficult to recognise because they look… completely ordinary. Wondering who they are? They are Znatiželjci - and they have been around since forever!

Their endless curiosity and ability to absorb new information are their superpowers, while the Životinjsko Carstvo (Animal Kingdom) album and Kraš’s chocolate bars are their helpers on this mission. That is why Kraš is launching the Znatiželjci platform for all young - and not so young - explorers who see the world around them through questions and discoveries, and who turn every animal, sticker, and moment into a new opportunity to learn.

They probably already know that the blue whale’s tongue weighs as much as an entire elephant, or that an octopus has three hearts and its brain extends into each of its arms! And there is so much more to discover on the Znatiželjci platform. Just like the latest Životinjsko Carstvo (Animal Kingdom) album, the platform was created with the involvement of zoologists who answered questions about the animal world. By selecting a region, users can learn more about native species found there and explore countless fascinating facts about extraordinary animals.

Speaking of interesting facts - did you know that the chocolate bar we know today as Životinjsko Carstvo (Animal Kingdom) is one of the thinnest in the world? It was first produced back in 1931, and throughout its 95-year history, its unique flavour has been enjoyed not only in the region but on every continent, in more than 50 countries worldwide. One of its special features is the little ritual that comes with every chocolate bar - the stickers that generations have grown up collecting while learning about the animal world through various editions of the album. The latest addition to this story is a set of creative handwriting and fine motor skill exercises hidden inside the chocolate wrapper.

Did you also know that the Životinjsko Carstvo (Animal Kingdom) album is one of the longest-running loyalty programmes in the world? Even in today’s digital age, its appeal remains strong. In Croatia, 12,000 albums are sold every year, around 30 every day. For decades, both young and grown-up curious minds have been collecting, exchanging, and carefully placing stickers into their albums.

So, spark your curiosity and explore the new Znatiželjci platform and the fascinating world of Kraš’s Životinjsko Carstvo (Animal Kingdom)!