Organised by the Croatian Chamber of Economy, Kraš successfully participated for the second consecutive year at the prestigious PLMA (Private Label Manufacturers Association) trade show, held in Amsterdam on 19 and 20 May.

A wide range of Kraš products was presented at the exhibition stand, attracting considerable interest from visitors and potential international business partners.

“Participating in this renowned trade show represents an important strategic opportunity to strengthen our presence in the private label market, establish new business partnerships, and further develop Kraš’s business,” said Krunoslav Pašiček, Head of International Export at Kraš.

During the two-day event, Kraš had the opportunity to showcase its production capabilities to a wide range of key industry stakeholders and initiate numerous discussions on future commercial cooperation.

Participation in the trade show also provided valuable insights into current global market trends and further strengthened the company’s understanding of customer needs and preferences in both domestic and international markets.

Kraš remains committed to the continuous development of its product portfolio, maintaining the highest standards of quality and tradition, and closely monitoring market trends in line with industry best practices. The long-standing trust of consumers and leading international retail chains continues to serve as the foundation of the company’s sustainable business and strong market position.