One of Kraš’s most recognizable retail locations in Zagreb, the KRAŠ & shop at the Importanne Center, located near Zagreb Main Railway Station at 2a Paromlinska cesta, has been given a more modern look and a new concept following renovation. The store, well known to generations of customers, now features dedicated themed areas celebrating Bajadera, the premium range and Životinjsko carstvo, while a new addition is the LED screens in the storefront – the first concept of its kind at any Kraš location.

„We are investing in our retail network, and over the past year we have opened or renovated six retail locations across Croatia. The KRAŠ & shop in Zagreb’s underground passageway is located in one of the city’s busiest areas, so we wanted to further enhance the shopping experience and bring our offering closer to the many people passing through. We believe that the new design, together with features such as LED screens and themed areas, will further enrich the customer experience“, said Maja Kapelčan, Director of Retail, Hospitality, and Events at Kraš.

The new KRAŠ & shop combines well-known classics with products designed for special occasions. The selection includes handmade chocolates, Kraš bouquets with pralines and candies, Kraš Selection Choco dragées, and Bajadera crème nougat spread. For sweet lovers who enjoy choosing their own favorites, there is also a bulk selection of popular Ki-Ki and Bronhi candies. A special place is reserved for Kraš 1911, Escura, and Novela pralines, available exclusively at Kraš's retail locations.

In addition to being a place for everyday shopping, KRAŠ & shop is also a destination for finding the perfect gift. Gift cards, ready-made gift sets, and the option to create a personalized gift allow customers to choose something tailored to the occasion and the person receiving it.

With the reopening of the renovated KRAŠ & shop at the Importanne Center, Kraš continues to invest in the development and modernization of its retail network. By the end of the year, four more retail locations across the Kraš Group are scheduled for renovation, further improving their appearance, functionality, and quality of service for customers.